Kelvin Fong takes the helm of PropNex as CEO, Ismail Gafoor remains Executive Chairman

The leadership transition comes as PropNex commemorates its 25th anniversary, noting the occasion with a number of neighborhood efforts and the building of a $10 million endowment fund.

Fong signed up with PropNex in 2002 and was assigned an executive leader in June 2018 and consequently promoted to deputy CEO in August 2023. “I’ve had the opportunity of growing together with PropNex for over two decades, and I’m deeply committed to safeguarding the society that has actually made us who we are,” says Fong.

Mainboard-listed realty company PropNex has already disclosed that Kelvin Fong is going to lead the business as its brand-new chief executive officer, stepping up from his past role as deputy chief executive officer. Outgoing Chief Executive Officer Ismail Gafoor, who co-founded the homegrown firm 25 years earlier, will remain as the company’s executive chairperson. He is going to proceed to be actively involved in leading the business’s tactical path, stakeholder involvement, and Board management.

Finally, Gafoor introduced a self-enrichment book labelled I Am Not Good Enough, which portrays his personal life journey, building up PropNex and his management values. Profits from the sale of the 27-chapter book will be donated to The Straits Times School Pocket Money Fund. The book is going to be marketed from July 16.

“PropNex has actually consistently displayed that even as we remain to grow our sales force in Singapore and in the region, we have prevented operational sluggishness and focused on improving the total productivity of our representatives,” states Gafoor, citing inner figures that suggest deals by PropNex agents accounted for roughly 64% of all resale HDB, private residential brand-new launches, and resale condominium deals in Singapore last year.

He adds that as CEO, his emphasis is going to be on encouraging PropNex’s more than 13,000 sales force in Singapore, innovating its solutions, and boosting operational effectiveness. Its total salesperson headcount in Singapore translates to about 35% of the market share.

The endowment fund will aid to anchor a PropNex Structure, collectively developed by Gafoor and PropNex co-founder Alan Lim, that prepare to expand the fund to $25 million over the next one decade. Returns from the structure’s investment will certainly go towards programmes that sustain indigent students and educational efforts.

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Other leadership appointments at PropNex were announced in March. Dominic Lee who was heading the high-end team for the last years, is head of financial investment sales. Concurrently, Jason Tan represented chief method expert. He was the advising associate branch district supervisor at PropNex, leading a team of over 1,000 salesmans. Tan even functioned as a tech specialist on PropNex’s proprietary apps: Investment Suite and Business Suite.

The recently established PropNex Foundation was officially released at a company-wide event at Marina Bay Sands on July 15, graced by President Tharman Shanmugaratnam, that oversaw the very first disbursement of $254,000 to 160 students.

Gafoor steps back after leading PropNex Real estate to come to be a dominant realty agency in Singapore. Throughout his period, he supervised the business’s listing on the Singapore Exchange in July 2018, as well as the business’s regional development in the last few years. Today, PropNex has developed a market visibility in Indonesia, Malaysia, Vietnam, Cambodia and Australia. It has a mixed network of more than 16,000 real estate agents.

The duties of deputy chief executive officer will be distributed within 6 crucial leaders, namely Eddie Lim, senior vice-president and chief firm officer; Marcus Luah, director of business growth; Bobby Sng, head of development leadership; Ken Ng, head of development business; Benjamin Tan, head of business approach; and Cijay Tew, head of training and development. PropNex claims that there are no plans to fill the deputy CEO duty currently.

In a press activity on July 15 introducing the leadership change and various other business initiatives, Gafoor said that the splitting up of the duties of executive chairman and chief executive officer improves the company’s overall corporate administration by formalising the department of oversight and management.

PropNex also revealed a $6 million payment to the Community Chest over a 12-month duration, the largest single contribution to the charity in its history. The amount was raised through voluntary pledges of a part of sales compensations by PropNex agents, along with team and management. The local agency authorized a memorandum of understanding with Community Chest, pledging to give away $1.5 million every year from 2025 to 2027.


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