APAC Realty expands ERA franchise into Hong Kong

Under the contract declared on Oct 28, HKMD will most likely carry working rights over ERA member broker business offices in Hong Kong for a three-year term starting Jan 1, 2026. APAC Realty keeps the option to restore the contract for one more three years, subject to certain contractual conditions.

Chu adds that the development will allow APAC Realty to better serve clients wanting to expand their property portfolios beyond Singapore. “The mix of global consistency and community information will certainly generate our results throughout the area,” he says.

Canberra Crescent Residences Singapore

With this development, APAC Realty’s system will certainly grow to greater than 21,900 consultants across 14 Asia-Pacific countries. The Hong Kong franchise business– ERA Hong Kong Morning Dragon– are going to be led by Michelle Chan and Benny Wong, the two seasoned specialists with more than 3 decades of experience in financial and cross-border real estate.

Hong Kong’s property industry has been showing indicators of revival this year, supported by the elimination of property stamp duties, easing mortgage rates and strengthening price.

According to Marcus Chu, Chief Executive Officer of APAC Real estate, the group’s entrance into Hong Kong comes with a “calculated and opportune time, in the middle of restored investor assurance and enhancing market sentiment”.

Singapore-based real estate providers APAC Realty, with its subsidiary brand ERA, has signed a franchise business agreement with Hong Kong– owned realty and financial solutions firm Hong Kong Morning Dragon Company (HKMD).

ERA HKMD’s Chan says the collaboration “mirrors our commitment to staying in the lead of industry trends and enhancing our competitive upper hand”. She adds that ERA’s global system will assist the firm better address the evolving needs of Hong Kong buyers.