The Great Room workspaces to be rebranded as Industrious

Productive plans to broaden its Apac folder by more than 50% over the next year, including the starting of three new places in Singapore this year. The pipeline is part of a wider worldwide expansion, with the business intending to open more than 60 new areas worldwide in 2026.

” Establishing a solo global brand unifies our team and members all over the core values that have always defined us: premium hospitality, attractive style, and a true feeling of belonging,” adds Gentry Long, head of state of Industrious.

The move will combine Industrious’ Asia Pacific (Apac) locations, formerly managing under The Great Room, right into its global network, the business claimed in a June 17 launch.

The Great Room currently runs seven locations in Singapore, including workspaces at One George Street in the CBD, Ngee Ann City on Orchard Roadway, and Raffles Arcade on North Bridge Roadway.

The rebrand comes 4 years right after US-headquartered Industrious– now a unit of CBRE– obtained homegrown The Great Room in May 2022. CBRE obtained full control of Industrious in January 2025.

Canberra Crescent Residences Singapore

Properties following hospitality-led workplace provider The Great Room– spanning Singapore, Hong Kong, Bangkok and Sydney– will run under the Industrious company, starting July 1.

” At the core, The Great Room and Industrious share the same belief that work need to really feel human,” says Su Anne Mi, managing supervisor for Industrious Apac and co-founder of The Great Room. “That theory is what defined The Great Room throughout Apac, and it continues under the Industrious brand.”

The Great Room also presently operates two locations in Sydney, Australia; 2 in Bangkok, Thailand; and one in Hong Kong.

The three brand-new locations schedule to begin in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.